A Meta ad campaign to drive 2026 memberships at $99 with code NEXT99, holding the line under the Hurricane and Texas brands until the 2027 national rebrand.
Bolt Ventures (David Blitzer) now owns both Hurricane Junior Golf Tour (acquired April 2026) and Texas Junior Golf Tour (acquired June 17, 2026). In 2027 they unite under a new national banner.
The new brand is not public yet. This campaign is the bridge: monetize the existing, trusted brands now, and seed the bigger story so the rebrand lands warm instead of cold.
2026 membership, code NEXT99. The regular price is real, the savings are real, and the price will not be reduced again.
67 percent off. $299 to $99. Not a fake markdown. The value objection disappears.
Price will not return, and joining now locks $50 off 2027. Waiting literally costs more.
2026 members are the founding class of a national platform. The urgency is true, not manufactured.
Umbrella line: "A Bigger Future for Junior Golf. Lock your rate for 2027." The same line runs across the flyer, the ads, the landing page, and email. Message match is itself a conversion lever.
Parents (roughly 30 to 55) of competitive junior golfers aged 8 to 18. The parent pays, the junior plays. We target the parent only, by Meta policy and by design.
The offer answers all three: save $200, then $85 off every ranked event, with divisions for every skill level.
Sources: NGF 2025 junior participation; Junior Golf Scoreboard (~10 to 11K ranked); AJGA (~8 to 9K); NFHS high school golf (~235K). Household figures triangulated.
Meta reach is wider than the true buyer pool because targeting catches aspirational and adjacent families. That gap is the funnel we pay to filter through conversion rate.
Cost to reach an audience = (audience × frequency / 1000) × CPM, at a $14 to $30 CPM. For a $99 considered purchase, plan 2 to 3 exposures per month.
~65K Texas audience reached 2 to 3x. Genuinely saturates the warmest, freshest market rather than dabbling. The same $5K the last provider spent, run properly.
~500K national audience reached 1.5 to 2x per month at mid CPM. Scale only once the Texas pilot proves the conversion rate.
Split roughly 70 percent prospecting, 30 percent retargeting. CPM for parent + sports targeting typically runs the low end ($14 to $22), so these are conservative.
Meta forbids interest targeting minors, so parent targeting is mandatory, not optional.
A niche at $99 will not feed a Purchase event from a cold start. Optimize for Initiate Checkout and run a parallel lead quiz ("Is your junior ready for tournament golf?") to fill the pixel and email list cheaply.
Once purchase volume supports it, switch the primary campaign to Purchase optimization and scale through Advantage+ Sales. Keep one manual control campaign running on lookalikes.
A lower friction lead quiz also rescues cold audiences who will not pay $99 on the first touch, then nurtures them into the offer by email and retargeting.
Hero video. "Your kid put in the hours. Here is where they prove it."
"$99. Was $299. This is not a typo." Strikethrough price, NEXT99 chip.
The merger story. "Two of the biggest junior tours just became one."
Phone shot testimonial. "We would have paid full price." Highest expected performer.
The LAB DF3 putter. "Join in 2026 and you could putt with this."
"Texas junior golf just joined the national stage." Phase 1 geo.
9:16 video for Reels and Stories, 4:5 statics for Feed, refresh 2 to 3 creatives weekly. Full copy in NEXT99_META_CAMPAIGN.md.
Paid traffic lands on a dedicated single offer page with NEXT99 already applied and the $299 struck through to $99 above the fold. Never make a parent type the code.
| Phase | Timing | What happens |
|---|---|---|
| Pre-flight | Days 0 to 3 | Meta access, pixel + CAPI, landing page, upload member list, finalize 6 to 8 creatives |
| Texas pilot | Weeks 1 to 2 | $3K to $4.5K/mo, optimize Initiate Checkout, run lead quiz |
| Read and scale | Week 3 | Switch to Purchase optimization, expand to core states |
| National | Weeks 4 to 6 | $15K to $25K/mo, full retargeting, weekly creative refresh |
A clean, low-risk test. HJGT commits the same $5,000 in media the previous provider spent (which returned under $1,000), plus a flat 20 percent management fee. Same budget, run properly, measured against what it did last time.
| Media spend (goes straight to Meta) | $5,000 |
| Management fee (20 percent) | $1,000 |
| Total commitment | $6,000 |
Media is billed at cost. The fee is the only margin, and it scales with spend so incentives stay aligned.
Scale only after the test proves out. National pacing ($15K to $25K/month) is a later decision, on the same media plus 20 percent structure.
No spend until approved. Recommended next step: greenlight the $5K test launch ($5K media plus 20 percent, $6K total) and the member list export.